I can see a lot of merit to the flick for some people, but not me. It is a lot of act-weird-be-spooky and sometimes that often takes front stage before story which kind of goes round and round and doesn’t try to surprise. In that way, it is probably doing exactly what a lot of people want.
For myself it all felt cliche, predictable beginning to end, and it wraps the ending so quick that it baits a sequel harder than a Marvel movie at the detriment of, again, story. The cast was good and the spooky is there. Just not my cup of tea and I am on letterboxd to tick stars (or lack of) for my own preferences. I am aware a lot of people really enjoyed it and I hope they get that sequel. I think I am good though.